Category Archives: women brokers

salliecrawcheckSo excited to read the article about Sallie Krawcheck’s new offering for women investors.

Not sure who she is?  Wonder why she is involved in investing and women?  Curious to know about a new investment process which steps away from the traditional investment models?  Please just click here and enjoy!

 

 

 

 

 

 

 

 

Women and Money, Time for Women to Teach Each Other

Working on the laptop and doing some website changes.  Kind of listening to the TV in the other room.  Realized the morning show out of Austin (Texas) had a speaker explaining how the role of women in personal finance has changed.  Started actively listening to statistics about how women own homes, are Chief Financial Officers (CFO) of their lives and the lives of their families, and how we care for our families and often other generations of friends and family members.  Basically the conversation hit all the topics we as women already know because we live it.

Then I really paid attention and realized the speaker was– a man.   So I walked to the TV to see the male speaker telling the woman talk host all this information.  The visual reminded me that about 70% of the people in the financial advisory and investment communities in the U.S. are men, even though there are more women than men in the  overall population.

Oh HAPPY DAY when we see as many women financial advisors, brokers, insurance agents, and teachers of financial literacy in our neighborhoods as we see Starbucks or Walgreens.

Doesn’t it seem odd to you that men remain our biggest resource for financial “stuff”?  We can change that!

This isn’t about men versus women.  It is about choices.  Some women prefer to learn from men.  Others prefer to learn from women.  With such under-representation of women in the advisory and investment communities, we as women need to teach each other the basics to balance out the equation.  This gives us a choice in who is teaching us, and benefiting from it.

Thanks for reading my posts and being interested enough in your financial future to learn the fundamentals.  Please help by sharing  your knowledge so the next “experts” on the morning shows are women.  It could be you.  Start in your living room with a few friends.  Buy my book to start, or find other resources which speak to you.  It’s easier than you think.

 

 

 

 

 

Gender Lens Investing

lensfunnyHave you heard about gender lens investing?  I must admit that it is something I am just learning about.  So, let’s learn together.

To me, the two words gender lens create a vision of looking through the lens and seeing  the world through  adjustments. The lens is a filter which symbolically contains all our personal prejudices and experiences along with those we have acquired as the result of the norms and rules of society.

I googled the term “gender lens “to see what the experts say.  Interestingly enough, there were not pages and pages of quick definitions, most were quite clinical.  So I am going with the one from Wikipedia which is simple and concisely states what the long detailed articles and papers take paragraphs to explain.  It says:

What is a Gender Lens?

Think of a gender lens as putting on spectacles. Out of one lens of the spectacles, you see the participation, needs and realities of women. Out of the other lens, you see the participation, needs and realities of men. Your sight or vision is the combination of what each eye sees.

Gender is about relationships between men and women. Gender equality is about equal valuing of women and men – of their similarities and their differences. We need equal, respectful partnerships between men and women to have happy, healthy families and communities in the same way that we need both eyes to see best.

You can read more by clicking here.

This gives us a foundation to beginning to understand the concept of a gender lens, now to see how that term applies in the investment world and what it means to women.  More next time.

Until then.

Debra Hadsall

www.ffptalk.com

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Culture of Threes – #1

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My last posting was about our culture of threes. I describe how when something comes into my life and consciousness for three times over a short period of time, I pay attention and act.  The next three posts are a culture of threes story.

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Recently I submitted my book, Financial Freedom Party for Women®, A Little Book about Money for Women, Workbook Edition, to Amazon.com.  This will make it available to the general reading public.  It also has put the book back into my daily thoughts as I often wonder if the financial services industry is ready to change and accommodate a new  easy and fun way of teaching women about money and marketing to us.  So this represents my most recent  confirmation about the value of parties as a way to connect with women, share meaningful and life-changing information, and starting a personal connection. I count this as Number 1.

Recognizing the value of learning about party plans which are used by direct selling companies was a natural evolution for me.  My entrance into becoming an insurance agent and registered representative was through a direct selling and network marketing company. Some of my friends were very successful in direct selling and network marketing and I listened and learned from them. This opened my mind to looking at more meaningful ways of marketing and selling complex products such as investments  insurance, and financial analysis/planning.

I hadn’t grown up professionally in the brokerage and insurance industry.  This meant I  wasn’t saddled with industry paradigms and allowed me to seek out a way to really meet the needs of the women I was encountering.  Having women clients was my main goal, but I believed they should be part of the process and have a basic understanding of the fundamentals of financial management so they could be more comfortable with their decisions.

This turned out to be a more difficult goal than expected.  There are some real barriers to getting women interested in learning about financial management.  Now there are always what I call the “MBA” women or those who are passionate about financial management, but there are many women who don’t meet that description.  Women tell me that the information can be difficult to grasp at first and the presentations are pretty old school and boring.  If a woman can go do something more interesting with her family or friends, why should she show up to a boring presentation?   Think about it, going to a girl’s night out, watching sports with the family, shopping with friends, taking a walk, or just staying home and watching a DVD are way more attractive and acceptable options.  As explained in my book:

The Financial Freedom Party (FFP) was created when I found many other women brokers, like myself, were frustrated when women wouldn’t show up at financial seminars. Only 3-4 women would attend, even though we mailed invitations with plenty of lead time, followed up, and targeted our efforts to women who needed this information, and who were not already working with a financial services professional.

One evening I attended a Pampered ChefTM party hosted by my next-door neighbor. She had made a last minute decision to have the party, and gave her guests about two-day notice. Nonetheless, when I arrived at her home, there were thirty or more women in attendance, and at the end of the presentation they were all buying — and buying “lots.”  It became clear to me that we needed to change our approach in the financial services industry. From this experience and with the help from three other women brokers, the Financial Freedom Party concept began and the format was developed.

This seemed pretty logical to our team and it worked.  However, as I reached out to professionals in the investment community to share the concept and expand its use, the reaction was rather unexpected.  Some people simply couldn’t see how it would work (even after I explained it).  Some were amused.  Then there were those who asked me, “Oh, like Tupperware Parties?”  At least this gave me an opportunity to explain that it is founded on the same concept but no product is sold at the party.  So, the  Financial Freedom Party for Women is an adaptation on party plans based on sharing information and building relationships.  I found again, that some comments  were little more than subdued snickering and amusement,  However, there were some men and women  who grasped the concept, could see the potential, were genuinely impressed, and encouraging.  Overall, the people I spoke with really didn’t see a need for change. Obviously the timing wasn’t right.  So I spent time doing Financial Freedom Parties and building my business, hoping for a more positive reception at a later time.

Business leaders tend to “get it” when products or services are sold and delivered with the result being money cash flowing into the business.  Success is an attention getter.

Recently two more references to Tupperware and party plan businesses came to me from two unexpected sources.  Both reflect success for women and money for the business.  They confirmed my experience that marketing to women (and with women) is often different, but highly profitable.  More to come next time about the second reminder I received about how women and party plans connect for both the consumer and the business.

Until next time.

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Debra Hadsall

www.financialfreedomparty.com

www.ffptalk.com