Category Archives: Marketing

Culture of Threes-#3

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This posting relates to what I refer to as our Culture of Threes. As explained in previous posts, when an idea or concept comes to me three times from totally different sources, I have learned to pay attention, process the information, and then act. 

The Culture of Threes happened to me recently concerning my Financial Freedom Party for Women.

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My Number 1 post was about the Financial Freedom Party for Women and how financial education for women meets party plans and the financial industry asks, “Like Tupperware parties?”  Please go back to my previous post for all the details.

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Number 2 was about a fictional character in a novel who encounters mystery with a backdrop of relationships, relationship selling, and Tupperware.  The book is The Husband’s Secret by Liane Moriarty.

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Number 3 appeared when I turned on the TV one morning.

I have never watched the CBS This Morning Show, just glanced at it while channel surfing.  I was about to switch channels and then saw Gayle King talking.  I decided to watch CBS since I hadn’t seen Gayle (a journalist and media personality in her own right, but best known as being Oprah’s best friend) in action for a while.  I always say that Oprah and Gayle made having “girlfriends” cool again.  Gayle intrigues me and I always appreciate her viewpoint.

Rick Goings, the CEO of Tupperware Brands, was being interviewed.  What a nice way to start the day with such a positive story.   This was a huge contrast to all the other reporting which centered around the challenges of the day such the government shutdown, health care reform, and the debt ceiling. 

Tupperware has been around my life over the years and I have products in my kitchen that I purchased a long time ago.  This is a pretty big deal since I come from that generation of professional women who thought parties to sell products were kind of unsophisticated and not for us.  The irony of this attitude is that later in life I became a distributor for several direct sales companies and also created a new business model for marketing traditional products such as investments and life insurance through my Financial Freedom Party for Women®  Had I not learned so much about the value of parties in business to the clients and the company, I would not have had the ability to modify the concept and transfer it to the financial services industry.

Embracing a party concept for my financial services business came out my observation that a whole bunch of women showed up at my neighbor’s home for a Pampered Chef party and then proceeded to buy “a lot”.  This all happened on short notice with only a couple of days planning by the hostess who simply invited her friends.  Yes, she had a lot of friends.  Even so, this was quite a change from what I and a small team of women brokers encountered when we planned ahead for financial seminars and found few women would show.  Obviously we (and the industry) were doing something wrong.  Things needed to change.

So that morning on CBS it was really refreshing to hear how Tupperware has re-branded the company and recognized that with 90% of their market outside the United States, they needed to change and adapt their product line.  Tupperware acknowledged that the U.S. market is all about bargain shopping and price.  With the advent of inexpensive plastic storage containers, U.S. customers were not as abundant.  This 65-year-old business re-invented itself and offers an entrepreneurial opportunity internationally and current has 2.8 million representatives, most of them women.  A nice story about success brought on by understanding the market and creating change.

At the core of the party plan process is not only products, but women who understand relationship selling.  In a busy world where we can buy products and services on-line, party plans understand the importance that we women place on having a little special attention and understanding what we are buying.

I have always admired how direct selling and network marketing businesses remember that the connection between the customer and the product is most effective when it is through some sort of relationship.  This concept transferred effectively for me when using the Financial Freedom Party for Women® to meet women, teach them financial basics, and sell them investment and insurance solutions.

For me, hearing this short segment on Tupperware and the women (and their families and friends) it serves, was a nice and positive way to start the day.  I was surprised and pleased to hear the statistic concerning women  in Indonesia who are making $100,000. You can hear more by clicking here.

Being a financial services professional who is advocating a party concept for teaching women about money management and seeing it as a marketing tool for the financial services industry is not easy. Many people in the industry are more entertained by the concept of the Freedom Party for Women® than they are impressed.  Watching the Tupperware story re-inspires me that what worked for me in my business and for my clients, can work for many more.

That completes my Culture of Threes story about the Freedom Party for Women®, women, money, products, success, business models, relationships, party plans and of course—Tupperware.  I am listening and paying attention!

If you wish to purchase copies of the Freedom Party for Women®, A Little Book about Money for Women, Workbook Edition at www.amazon.com. please Just click here.

Until Next Time.

financialFreedom_book

Debra Hadsall

www.financialfreedomparty.com

www.ffptalk.com

Culture of Threes – #2

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This posting relates to what I refer to as our Culture of Threes. As explained in previous posts, when an idea or concept comes to me three times from totally different sources, I have learned to pay attention, process the information, and then act. 

The Culture of Threes happened to me recently concerning my Financial Freedom Party for Women.

1

My Number 1 post was about the Financial Freedom Party for Women and how financial education for women meets party plans and the financial industry asks, “Like Tupperware parties?”  Please go back to my previous post for all the details.

2

This post is about Number 2.  It starts with a fictional character in a novel who encounters mystery with a backdrop of relationships, relationship selling, and Tupperware.  The book is The Husband’s Secret by Liane Moriarty.                        .

This is a nice mystery book and it was picked last month by one of our book club members as a reading selection.  I hadn’t heard of it before.  If I wasn’t in a book club, it is highly unlikely I would have read it.

I was reading the book quickly (it is fun and easy to read) and enjoying the story, the characters, and the setting (Australia).  My mind had shifted from business stuff, like my Financial Freedom Party for Women, to playtime.  I was so wrapped up in the husband’s secret part of the plot that it took me a while to understand that part of the story revolved around the career choice of one of the main characters.  Instead of being a traditional professional in a career we all understand, she was a successful sales representative and manager in a direct selling and network marketing company.  Yes, part of her story was about her relationships, relationship selling, product knowledge, business management, coaching, and income production as an independent representative of….Tupperware.  It wasn’t until I finished the book that I realized this is the first time I have read a novel where a character’s successful career and resulting income involved direct sales, network marketing, and party plans.  A nice experience and a good reminder that women, relationship selling, great products, and party plan selling are a nice fit.   This made me smile and re-enforced my commitment to legitimizing the use of my Financial Freedom Party for Women to an industry which is traditional and male dominated.   

More next time about my third(Number 3) recent encounter with the power of party plans with relationship selling as successful business model which is attractive to women consumers and businesses.

Debra Hadsall

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www.financialfreedomparty.com

www.ffptalk.com

Culture of Threes – #1

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My last posting was about our culture of threes. I describe how when something comes into my life and consciousness for three times over a short period of time, I pay attention and act.  The next three posts are a culture of threes story.

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Recently I submitted my book, Financial Freedom Party for Women®, A Little Book about Money for Women, Workbook Edition, to Amazon.com.  This will make it available to the general reading public.  It also has put the book back into my daily thoughts as I often wonder if the financial services industry is ready to change and accommodate a new  easy and fun way of teaching women about money and marketing to us.  So this represents my most recent  confirmation about the value of parties as a way to connect with women, share meaningful and life-changing information, and starting a personal connection. I count this as Number 1.

Recognizing the value of learning about party plans which are used by direct selling companies was a natural evolution for me.  My entrance into becoming an insurance agent and registered representative was through a direct selling and network marketing company. Some of my friends were very successful in direct selling and network marketing and I listened and learned from them. This opened my mind to looking at more meaningful ways of marketing and selling complex products such as investments  insurance, and financial analysis/planning.

I hadn’t grown up professionally in the brokerage and insurance industry.  This meant I  wasn’t saddled with industry paradigms and allowed me to seek out a way to really meet the needs of the women I was encountering.  Having women clients was my main goal, but I believed they should be part of the process and have a basic understanding of the fundamentals of financial management so they could be more comfortable with their decisions.

This turned out to be a more difficult goal than expected.  There are some real barriers to getting women interested in learning about financial management.  Now there are always what I call the “MBA” women or those who are passionate about financial management, but there are many women who don’t meet that description.  Women tell me that the information can be difficult to grasp at first and the presentations are pretty old school and boring.  If a woman can go do something more interesting with her family or friends, why should she show up to a boring presentation?   Think about it, going to a girl’s night out, watching sports with the family, shopping with friends, taking a walk, or just staying home and watching a DVD are way more attractive and acceptable options.  As explained in my book:

The Financial Freedom Party (FFP) was created when I found many other women brokers, like myself, were frustrated when women wouldn’t show up at financial seminars. Only 3-4 women would attend, even though we mailed invitations with plenty of lead time, followed up, and targeted our efforts to women who needed this information, and who were not already working with a financial services professional.

One evening I attended a Pampered ChefTM party hosted by my next-door neighbor. She had made a last minute decision to have the party, and gave her guests about two-day notice. Nonetheless, when I arrived at her home, there were thirty or more women in attendance, and at the end of the presentation they were all buying — and buying “lots.”  It became clear to me that we needed to change our approach in the financial services industry. From this experience and with the help from three other women brokers, the Financial Freedom Party concept began and the format was developed.

This seemed pretty logical to our team and it worked.  However, as I reached out to professionals in the investment community to share the concept and expand its use, the reaction was rather unexpected.  Some people simply couldn’t see how it would work (even after I explained it).  Some were amused.  Then there were those who asked me, “Oh, like Tupperware Parties?”  At least this gave me an opportunity to explain that it is founded on the same concept but no product is sold at the party.  So, the  Financial Freedom Party for Women is an adaptation on party plans based on sharing information and building relationships.  I found again, that some comments  were little more than subdued snickering and amusement,  However, there were some men and women  who grasped the concept, could see the potential, were genuinely impressed, and encouraging.  Overall, the people I spoke with really didn’t see a need for change. Obviously the timing wasn’t right.  So I spent time doing Financial Freedom Parties and building my business, hoping for a more positive reception at a later time.

Business leaders tend to “get it” when products or services are sold and delivered with the result being money cash flowing into the business.  Success is an attention getter.

Recently two more references to Tupperware and party plan businesses came to me from two unexpected sources.  Both reflect success for women and money for the business.  They confirmed my experience that marketing to women (and with women) is often different, but highly profitable.  More to come next time about the second reminder I received about how women and party plans connect for both the consumer and the business.

Until next time.

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Debra Hadsall

www.financialfreedomparty.com

www.ffptalk.com

The Bright Side-2008 and Now

In 2008 the financial markets were suffering, and so were we.  The media reporting of the Dow was continuous and we were given minute-by-minute micro reporting about the state of our economic system here in the U.S.   The only ray of sunshine I found in the reporting was from an article called “The Bright Side”.  To learn more, please click here.

This might be a good time to reflect on how you felt in 2008 and to think about how we all arrived to 2013 (when the Dow hit 15,000).

Money is not all about numbers, it is also about feelings and emotions.  Please read the article and enjoy.

 

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www.ffptalk.com

www.financialfreedomparty.com

Debra Hadsall

My Monkey Mind-Twizzlers, Man of Steel, and Marketing

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My monkey mind postings relate to Buddha’s description of the human mind as being filled with drunken monkeys, jumping around, screeching, chattering, and carrying on endlessly. These postings come from my monkey mind.
 

Twizzlers®, those red twisted sticks of chewy strawberry delight, are addictive.  My family calls them red licorice, even though we debate whether or not real licorice can be anything that isn’t black and tasting of licorice extract.

Personally, I think Twizzlers® sell themselves and don’t need to be advertised.  I have given up my other addictions, like chocolate chip cookies, chocolate, and Diet Coke.  Red licorice is my controlled indulgence. Even so, it just doesn’t seem fair that Twizzlers® are now advertised and repackaged in interesting ways to further seduce us into buying them.  For example, today I was walking through a Walgreens store.  It was my first visit there because we just moved to a new city.  I know to avoid the candy aisle, but those tricky product placement folks had Twizzlers® displayed on the main aisle in the middle of the store.  This is the wide high-traffic aisle where we shoppers go to get from place to place. As I glanced at the bags of temptation, I noticed something new.  Now we can buy Twizzlers® in extra-long sized pieces.  I stopped and picked up the bag. Those extra-long pieces look like they are at least a foot long.  Not fair.

I should have known something was going on with Twizzlers® when I saw a TV ad for the movie Man of Steel.  According to the publicity, Twizzlers® has teamed with The Man of Steel movie for an “invincible summer”.  The ad ends with pieces of Twizzlers® woven to create Superman’s emblem. Maybe it took those extra-long sticks of Twizzlers® to make that happen. 

I admire the mighty creative marketing staff who found a way to turn Superman’s chest into advertising for Twizzlers® . Undoubtedly the results will be  consumers heading to the candy counters at the movie theaters, or into the local stores. I am working hard not to be one of them!

The marketing of Twizzlers® is pretty awesome.  However, it is only marketing of a candy product and a movie.  This got me to thinking (a monkey mind thing) about just how powerful the results would be if the financial services industry could be as creative in marketing the information and products it provides. I am ready to be a part of that process. 

For the moment, I am staying away from Walgreens, and trying to visualize the Superman emblem when the focus was on Christopher Reeve’s chest.  Keeping my Twizzlers® consumption down is my version of an invincible summer.

Until next time.

Debra Hadsall

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www.ffptalk.com

www.financialfreedomparty.com