Category Archives: connections

Culture of Threes-#3

1-2-3

This posting relates to what I refer to as our Culture of Threes. As explained in previous posts, when an idea or concept comes to me three times from totally different sources, I have learned to pay attention, process the information, and then act. 

The Culture of Threes happened to me recently concerning my Financial Freedom Party for Women.

1

My Number 1 post was about the Financial Freedom Party for Women and how financial education for women meets party plans and the financial industry asks, “Like Tupperware parties?”  Please go back to my previous post for all the details.

2

Number 2 was about a fictional character in a novel who encounters mystery with a backdrop of relationships, relationship selling, and Tupperware.  The book is The Husband’s Secret by Liane Moriarty.

3

Number 3 appeared when I turned on the TV one morning.

I have never watched the CBS This Morning Show, just glanced at it while channel surfing.  I was about to switch channels and then saw Gayle King talking.  I decided to watch CBS since I hadn’t seen Gayle (a journalist and media personality in her own right, but best known as being Oprah’s best friend) in action for a while.  I always say that Oprah and Gayle made having “girlfriends” cool again.  Gayle intrigues me and I always appreciate her viewpoint.

Rick Goings, the CEO of Tupperware Brands, was being interviewed.  What a nice way to start the day with such a positive story.   This was a huge contrast to all the other reporting which centered around the challenges of the day such the government shutdown, health care reform, and the debt ceiling. 

Tupperware has been around my life over the years and I have products in my kitchen that I purchased a long time ago.  This is a pretty big deal since I come from that generation of professional women who thought parties to sell products were kind of unsophisticated and not for us.  The irony of this attitude is that later in life I became a distributor for several direct sales companies and also created a new business model for marketing traditional products such as investments and life insurance through my Financial Freedom Party for Women®  Had I not learned so much about the value of parties in business to the clients and the company, I would not have had the ability to modify the concept and transfer it to the financial services industry.

Embracing a party concept for my financial services business came out my observation that a whole bunch of women showed up at my neighbor’s home for a Pampered Chef party and then proceeded to buy “a lot”.  This all happened on short notice with only a couple of days planning by the hostess who simply invited her friends.  Yes, she had a lot of friends.  Even so, this was quite a change from what I and a small team of women brokers encountered when we planned ahead for financial seminars and found few women would show.  Obviously we (and the industry) were doing something wrong.  Things needed to change.

So that morning on CBS it was really refreshing to hear how Tupperware has re-branded the company and recognized that with 90% of their market outside the United States, they needed to change and adapt their product line.  Tupperware acknowledged that the U.S. market is all about bargain shopping and price.  With the advent of inexpensive plastic storage containers, U.S. customers were not as abundant.  This 65-year-old business re-invented itself and offers an entrepreneurial opportunity internationally and current has 2.8 million representatives, most of them women.  A nice story about success brought on by understanding the market and creating change.

At the core of the party plan process is not only products, but women who understand relationship selling.  In a busy world where we can buy products and services on-line, party plans understand the importance that we women place on having a little special attention and understanding what we are buying.

I have always admired how direct selling and network marketing businesses remember that the connection between the customer and the product is most effective when it is through some sort of relationship.  This concept transferred effectively for me when using the Financial Freedom Party for Women® to meet women, teach them financial basics, and sell them investment and insurance solutions.

For me, hearing this short segment on Tupperware and the women (and their families and friends) it serves, was a nice and positive way to start the day.  I was surprised and pleased to hear the statistic concerning women  in Indonesia who are making $100,000. You can hear more by clicking here.

Being a financial services professional who is advocating a party concept for teaching women about money management and seeing it as a marketing tool for the financial services industry is not easy. Many people in the industry are more entertained by the concept of the Freedom Party for Women® than they are impressed.  Watching the Tupperware story re-inspires me that what worked for me in my business and for my clients, can work for many more.

That completes my Culture of Threes story about the Freedom Party for Women®, women, money, products, success, business models, relationships, party plans and of course—Tupperware.  I am listening and paying attention!

If you wish to purchase copies of the Freedom Party for Women®, A Little Book about Money for Women, Workbook Edition at www.amazon.com. please Just click here.

Until Next Time.

financialFreedom_book

Debra Hadsall

www.financialfreedomparty.com

www.ffptalk.com

Culture of Threes – #2

1-2-3

This posting relates to what I refer to as our Culture of Threes. As explained in previous posts, when an idea or concept comes to me three times from totally different sources, I have learned to pay attention, process the information, and then act. 

The Culture of Threes happened to me recently concerning my Financial Freedom Party for Women.

1

My Number 1 post was about the Financial Freedom Party for Women and how financial education for women meets party plans and the financial industry asks, “Like Tupperware parties?”  Please go back to my previous post for all the details.

2

This post is about Number 2.  It starts with a fictional character in a novel who encounters mystery with a backdrop of relationships, relationship selling, and Tupperware.  The book is The Husband’s Secret by Liane Moriarty.                        .

This is a nice mystery book and it was picked last month by one of our book club members as a reading selection.  I hadn’t heard of it before.  If I wasn’t in a book club, it is highly unlikely I would have read it.

I was reading the book quickly (it is fun and easy to read) and enjoying the story, the characters, and the setting (Australia).  My mind had shifted from business stuff, like my Financial Freedom Party for Women, to playtime.  I was so wrapped up in the husband’s secret part of the plot that it took me a while to understand that part of the story revolved around the career choice of one of the main characters.  Instead of being a traditional professional in a career we all understand, she was a successful sales representative and manager in a direct selling and network marketing company.  Yes, part of her story was about her relationships, relationship selling, product knowledge, business management, coaching, and income production as an independent representative of….Tupperware.  It wasn’t until I finished the book that I realized this is the first time I have read a novel where a character’s successful career and resulting income involved direct sales, network marketing, and party plans.  A nice experience and a good reminder that women, relationship selling, great products, and party plan selling are a nice fit.   This made me smile and re-enforced my commitment to legitimizing the use of my Financial Freedom Party for Women to an industry which is traditional and male dominated.   

More next time about my third(Number 3) recent encounter with the power of party plans with relationship selling as successful business model which is attractive to women consumers and businesses.

Debra Hadsall

logownedy (2)

www.financialfreedomparty.com

www.ffptalk.com

Culture of Threes – #1

1-2-3

My last posting was about our culture of threes. I describe how when something comes into my life and consciousness for three times over a short period of time, I pay attention and act.  The next three posts are a culture of threes story.

1

Recently I submitted my book, Financial Freedom Party for Women®, A Little Book about Money for Women, Workbook Edition, to Amazon.com.  This will make it available to the general reading public.  It also has put the book back into my daily thoughts as I often wonder if the financial services industry is ready to change and accommodate a new  easy and fun way of teaching women about money and marketing to us.  So this represents my most recent  confirmation about the value of parties as a way to connect with women, share meaningful and life-changing information, and starting a personal connection. I count this as Number 1.

Recognizing the value of learning about party plans which are used by direct selling companies was a natural evolution for me.  My entrance into becoming an insurance agent and registered representative was through a direct selling and network marketing company. Some of my friends were very successful in direct selling and network marketing and I listened and learned from them. This opened my mind to looking at more meaningful ways of marketing and selling complex products such as investments  insurance, and financial analysis/planning.

I hadn’t grown up professionally in the brokerage and insurance industry.  This meant I  wasn’t saddled with industry paradigms and allowed me to seek out a way to really meet the needs of the women I was encountering.  Having women clients was my main goal, but I believed they should be part of the process and have a basic understanding of the fundamentals of financial management so they could be more comfortable with their decisions.

This turned out to be a more difficult goal than expected.  There are some real barriers to getting women interested in learning about financial management.  Now there are always what I call the “MBA” women or those who are passionate about financial management, but there are many women who don’t meet that description.  Women tell me that the information can be difficult to grasp at first and the presentations are pretty old school and boring.  If a woman can go do something more interesting with her family or friends, why should she show up to a boring presentation?   Think about it, going to a girl’s night out, watching sports with the family, shopping with friends, taking a walk, or just staying home and watching a DVD are way more attractive and acceptable options.  As explained in my book:

The Financial Freedom Party (FFP) was created when I found many other women brokers, like myself, were frustrated when women wouldn’t show up at financial seminars. Only 3-4 women would attend, even though we mailed invitations with plenty of lead time, followed up, and targeted our efforts to women who needed this information, and who were not already working with a financial services professional.

One evening I attended a Pampered ChefTM party hosted by my next-door neighbor. She had made a last minute decision to have the party, and gave her guests about two-day notice. Nonetheless, when I arrived at her home, there were thirty or more women in attendance, and at the end of the presentation they were all buying — and buying “lots.”  It became clear to me that we needed to change our approach in the financial services industry. From this experience and with the help from three other women brokers, the Financial Freedom Party concept began and the format was developed.

This seemed pretty logical to our team and it worked.  However, as I reached out to professionals in the investment community to share the concept and expand its use, the reaction was rather unexpected.  Some people simply couldn’t see how it would work (even after I explained it).  Some were amused.  Then there were those who asked me, “Oh, like Tupperware Parties?”  At least this gave me an opportunity to explain that it is founded on the same concept but no product is sold at the party.  So, the  Financial Freedom Party for Women is an adaptation on party plans based on sharing information and building relationships.  I found again, that some comments  were little more than subdued snickering and amusement,  However, there were some men and women  who grasped the concept, could see the potential, were genuinely impressed, and encouraging.  Overall, the people I spoke with really didn’t see a need for change. Obviously the timing wasn’t right.  So I spent time doing Financial Freedom Parties and building my business, hoping for a more positive reception at a later time.

Business leaders tend to “get it” when products or services are sold and delivered with the result being money cash flowing into the business.  Success is an attention getter.

Recently two more references to Tupperware and party plan businesses came to me from two unexpected sources.  Both reflect success for women and money for the business.  They confirmed my experience that marketing to women (and with women) is often different, but highly profitable.  More to come next time about the second reminder I received about how women and party plans connect for both the consumer and the business.

Until next time.

logownedy (2)

Debra Hadsall

www.financialfreedomparty.com

www.ffptalk.com

My Monkey Mind – Culture of Threes

monkeys

My monkey mind postings relate to Buddha’s description of the human mind as being filled with drunken monkeys, jumping around, screeching, chattering, and carrying on endlessly. These postings come from my monkey mind.

1- 2- 3

A Culture of Threes

These  Monkey Mind posts are just fun.  They allow me to step back, process thoughts, ideas, and other information which come my way, and then look for connections.   Connecting the dots is apparently a creative process.

Since our world is super-charged with information, it is impossible to react to everything which interests me.  So, I have used our culture of threes as a filter to lead me to those things which are worth pursuing further.

Our culture of threes was introduced to me by a trainer whose heritage was American Indian.  Her perspective was different from those of us in the audience.  She was attempting to teach change management and elevate the level of understanding about diversity in the workplace to a group of accounting oriented employees.  Her approach began with talking about how most of us (in the Western world), live in a culture where we refer to things in threes.   I had never thought about it, but she  went on to list a few common terms and descriptions such as:

Three blind mice

The three musketeers

Three strikes and you’re out

Then I began thinking of others like

Three Dog Night (a band)

Once, twice, three times a lady (from a song)

Three wise men

A triple threat

and of course the familiar , I’m counting to three and you better….

You can probably think of many more.  When I googled the subject I found some expanded writing which you can read by clicking here.

That day the instructor was trying to make a point about  how just because we are comfortable with a culture of threes, it doesn’t mean that everyone in the world sees things this way.  Unfortunately the subtlety of her message was not getting through to most.  One attendee stood up and informed the group that he had a lot of work to do at his desk and just wanted to know what not to say and do when it came to dealing with women.  He pretty much let us all know that this was a waste of time to him.  The instructor looked shocked, and I was so grateful that I wasn’t the speaker that day.

The culture of threes and the reaction of the man in the audience who was so resistant to change have stayed with me over the years.  As with most of us, when I hear something new, or someone wants me to pursue a certain activity, join a group, or spend my energy in a certain way, I often resist and shut off the message.  So I adopted a personal rule that when something came into my consciousness the first time I would just make a mental note and move on.  Then, when it comes again from a totally different source, I start paying attention.  When it arrives again for the third time from yet another source, I invest some time and energy is seeing what I am supposed to do with all these triggers of information.  I sense there is a message reminding me to open my heart and mind and see where things go from there.

In the last few weeks I had one of those culture of threes experiences.  These are just little things which don’t mean much to anyone else but me.  Put together, they have made me smile, encouraged me in my work with the Financial Freedom Party for Women, and connected some dots in a manner I didn’t expect.  I will be posting about them in future postings.

Until next time.

Debra Hadsall

www.financialfreedomparty.com and www.ffptalk.com

logownedy (2)